Step One : Need Analysis

The first step to reaching the ultimate vision is discovering your business and clarifying its goals. Therefore, we work together with you to have a sound idea of what you want and/or need from your website. Some business owners that decide to have a website developed or redesigned naively do not consider exactly why they are doing it, and what they need to get out of the final project. This is a critical first step, because without being certain exactly where you want the project to go, it will be bound to come up short in one way or another.

Thus, we aim to develop an understanding of the target audience, why they will visit the site, their technical capabilities and develop visitor profiles. As fieldwork is completed the team begins to get a good grasp on the business and a picture of what the end-product should look like.

Step Two : Planning

In this phase, NTL builds a project plan that will guide our experts to their goals. We integrate the information gathered from the previous stage together with budget, scheduling information and technical requirements (if any) and develop the Project Scope Document.

Together we create a guide that will ensure your project's success through the identification of requirements, potential problems, necessary technological platforms and qualifying success measures.

This is the step where we begin to actually turn your business objectives and requirements into a workable solution. In order to get a website that will ultimately meet the needs of your business, you need to be involved in the process by sharing your opinions and suggestions with us. No designer will know your business or your customers like you do.

We do this by presenting you with a few rounds of design ideas, each refining the previous - within the design specs already approved. Naturally, there is usually a good bit of back and forth between the designer and you at this stage before everyone is completely satisfied with the final product.

Step Four : Testing

Once the design is pretty much in place and both the designer and the client are satisfied, we begin the testing. Throughout the earlier stages the designer has been carrying out some testing to ensure that the site is functioning properly in all of the major browsers, however, the testing will go further at this point.

Having performed alpha and beta testing, bugs will be prioritized and fixed. We then conduct our Final Test on all design, content, product and functionality features. This is also a good time for the client to scour the site and make sure that there are no mistakes or inaccuracies anywhere.

Step Five : Launch and Beyond

In this step, the site goes online and visitors will see the final product. We also provide you with any necessary training and/or documentation. However, our job is still not done here! Almost all successful websites will need to be marketed or promoted in some way. In order to get the most out of your website, we will help you develop a marketing plan. After all, you have spent time and money building a great website, now you need to get people to visit and appreciate it.

Step Six : Measuring Project Success

The final step of all NTL projects is a deliberation period. During this step, we regularly review visitor statistics, sales data as provided by you, etc. to determine how well the site meets goals and expectations.

In addition, all the stakeholders are asked to evaluate the project and its progress. NTL looks to gain valuable feedback on the project and fine-tune itself for future developments.

How do we ensure your online success?

In short, by tailoring solutions for your business and taking into serious consideration the timetable and budget that drives your project plan. Most importantly, we don't like keeping our clients in the dark; we regularly update you as the project progresses.

We aim to provide you with the technology and knowledge necessary to meet your business's collective goals. We work with proven tactics and attempt to look at all optimization options before opting for the most popular. At NTL, we allow measurements to speak for themselves.